SHOWROOM OF ZARIN IRAN PORCELAIN INDUSTRIES IN AMBIENTE MESSE FRANKFURT

MediaArchitecture Lab

In 2016, I was responsible to design an exhibition for "ZarinIran Porcelain Industries", as a teamwork, in “Ambiente Messe Frankfurt”.
The main challenge of this project was to attract people from the main entrance of the trade fair. In entrance hall, people decided to go through specific path, so it was important to create an atmosphere that is able to have effect on decision making of people and encourage them to come and see the products. I decided to design a dark space with some video mappings on the porcelains inside that space, and designing a window exactly in front of the entrance that as a frame emphasizes on the porcelains, and therefore attract people to come inside the space. After finishing the design, people were attracted by the space and it was a motivation for me to create atmospheres that are able to communicate with people.